Aalaya’s craftsmanship is a legacy woven through generations, where time-honoured techniques meet contemporary artistry. Each piece embodies tradition refined, skill perfected, and design reimagined—crafted with passion, preserved with care, and destined for timeless elegance.
PRECISION, PASSION, PERFECTION
MORADABAD’S HISTORY OF CRAFTSMANSHIP
Aalaya embraces Moradabad’s heritage of artisanal excellence, infusing time-honoured techniques with contemporary design. With a legacy of masterful metalwork, Moradabad serves as a foundation for Aalaya’s dedication to finely detailed, handcrafted creations. The region’s craftsmanship is defined by five key techniques.
KEY TECHNIQUES OF MORADABAD
CASTING
Creating detailed metal objects by pouring molten metal into molds.
ENGRAVING
Carving intricate patterns or designs into metal surfaces.
ETCHING
Using acids or tools to create fine patterns on metal, giving it a textured finish.
INLAYING
Embedding different materials like brass or copper into a metal base to create beautiful designs.
HAMMERING
Shaping metal by striking it with hammers to create detailed patterns or textures.
OUR PROCESSES
Where metal melts into ornate beauty, wood bends to the artisan’s touch, stone unveils hidden stories, and textiles dance in woven poetry.
WOOD
Bent, sculpted, and adorned-wood surrenders to artistry, revealing beauty within its veins.
METAL
Etched, cast, and polished-metal gleams with the soul of the artisan’s hand.
STONE
Enduring and poetic, stone reveals its beauty slowly—etched by time, shaped by vision.
TEXTILE
Every fibre holds a story, woven with patience, dyed in the hues of heritage.
OTHER MATERIALS
Glass bends to fire’s will, ceramic rises from dust to art, leather ages into soulful character, and jute’s woven threads dance with the earth’s raw, untamed beauty.
ENSURING AUTHENTICITY AND QUALITY
Dedicated quality control checkers are involved at every stage of production, inspecting materials, craftsmanship, and final products to maintain the highest standards.
The owners are personally involved in the design, production, and quality assessment processes, ensuring that every piece reflects the brand's commitment to excellence and authenticity.
Aalaya collaborates with experienced artisans who bring generations of craftsmanship knowledge, ensuring that each product is crafted with precision and care.
Only the finest materials, sourced sustainably, are used, and their authenticity is verified, ensuring the final products meet Aalaya’s standards of luxury and quality.
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